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Personal Brand

The ability to describe yourself is not an innate skill, it is a muscle that we develop as humans and continually need to cultivate as we evolve through our life path. Self awareness is paramount to a well-rounded individual in the workplace, and arguably in life. These skills can be acquired through many outlets and tools, which you will draw from from the beginning to the end of your employment journey.


Photo by Marten Bjork

To start the process of reawakening your career, originate with one question: who am I? This simple sounding question can mean clarifying your current image or reinventing your public persona altogether. The reason you want to do this is to: 1) clearly define your brand, 2) change careers, 3) change perceptions that can push your career over the advancement hump that have hindered career progress.


Steps to Branding Your Image


1. Define your goal


With every great venture, comes a planning stage. Before you can jump into branding yourself, develop a course of action with a clear path ahead, so you can traverse the new terrain with ease. Depending on the type of shift you are looking to attain, insight within the new space is key. Obtaining a mentor or a seasoned practitioner is your greatest asset when making a broad revision, such as changing fields.


2. Focus on your Uniqueness


As Deepak Chopra said, “Each of us is a unique strand in the intricate web of life and here to make a contribution.”

Remember these key points:

  • What benefit(s) do you bring to the table?

  • How is this unique to you?


3. Delineate your story


Your professional story tells how your career has progressed to this point. The journey of who you are should emphasize all of the goals and key points illustrated from your notes above.


After following these steps and before moving on to introducing your new brand, evaluate your progress. Are you being true to yourself and your new image? Does anything need to be adapted? Once you can firmly feel you are on the right path, it’s time to reintroduce your new business-self to the workplace. Ensure on every platform that your new image is clearly visible: resume, cover letter, social media, etc.


Still feeling stuck?


Bold changes within your personal or professional narrative intimidate the best of us. Personal Branding is integral to achieve the desired progress results and our coaches are here to assist you in this transformational journey.


How can Pedigree help?


The Pedigree Pro 360º Formula is a proprietary system designed to eliminate the complexity and irrelevancy within career pursuits. It is a complete system for achieving career success. Derived from your Brand Design and utilizing industry best practices, the Master Resume Writer provides a reliable resume that demonstrates your strengths, is tailored to your targets and compatible with ATS systems.

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